Marketing & Business Development Conference

Published: Nov 19, 2018

Event date: 9/18/2019 8:30 AM - 9/19/2019 4:00 PM Export event

This year we are excited to join forces with the Mississippi Credit Union Association to present you with two days of training that you can customize by choosing sessions on separate marketing and business development learning tracks, plus general sessions that apply no matter if you wear just one or both of these hats in your role at your credit union. Come for the full two days or choose the day that best suits your training needs!  

Check out our session lineup:

Wednesday September 18

  • General Session:  Transformational Leadership (Rory Rowland).  
  • Breakout Sessions 
    • Taking your Website from Boring to Beautiful (Elizabeth Arnold)
    • Story Selling for Business Development (Rory Rowland)
  • Breakout Sessions 
    • Marketing Your Loans  (Rory Rowland)
    • Maximizing Social Media for Business Development (Mark Arnold)
  • General Session:  Mini Marketing Audit (Mark & Elizabeth Arnold)

Thursday September 19

  • General Session:  Top 7 Marketing & BD Trends Every CU Should Know (Mark Arnold)
  • Breakout Session:
    • How to Write & Design Great Copy  (Elizabeth Arnold)
    • Blowing the Doors Off Business Development (Mark Arnold)
  • Breakout  Session:
    • Should They Stay or Go? Increasing Member Retention (Elizabeth Arnold)
    • More than Service: Advanced Sales Techniques (Mark Arnold) 
  • General Session:  Pearl Harbor or Pearl Jam: Marketing Across Generations (M. Arnold)
  • We close with a Roundtable Discussion Forum among your peers to collaborate, ask questions, compare notes and share ideas.

Click here to view the full event brochure with times, session descriptions, and speaker bios! 


Hollywood Casino Resort
711 Hollywood Blvd.
Bay St. Louis, MS  39520

Book a room in our block for $89/night by August 18. Call 1-800-946-2442 and use group code MCU0917.

Educational Investment:  

$435 for the full two day program or register for either single day program for $250.  

Click here to register! 

Note:  You are being redirected to MSCUA’s website for registration.  

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