The message is simple, direct, and embraces the key concept behind credit unions: Members Matter Most. These three words, which comprise this year's International Credit Union (ICU) Day theme, speak to the heart of the credit union philosophy.

ICU Day, celebrated annually on the third Thursday of October, takes place this year on October 18, 2012. This year is also the United Nations' International Year of Cooperatives, a year-long celebration that began October 31, 2011, and has provided greater visibility to credit unions and other cooperatives worldwide.

Official ICU Day graphics are available to download on World Council's website. Promotional materials and other ideas to help celebrate International Credit Union Day will soon be available.